In business it can take awhile to find your niche, especially in a creative business. There are so many things you want to do and explore. What I learned over the past year was that just because you can do something doesn’t mean you should. I spent a lot of time in 2017 finding my niche and spent the last couple months really focusing what I wanted 2018 to look like.
In the past couple years I have taken a whirl with embroidery, vinyl decals, business branding, invitations, koozies, cups and more… and while I can do everything and liked most everything, I really had to sit down and pick what I was passionate about and wanted to focus on.
Last year I re-branded my business and took out embroidery, koozies, cups and vinyl decals and it was a big move. I did it because I realized it wasn’t for me. I have a full time job so for me this business is a creative outlet that I do in my personal time. So I had to ask myself, why would I be working late hours and stressing about things that I wasn’t passionate about and was stressing over every detail?
A couple months after my re-brand and eliminating those services I started to find my niche. I have been designing invitations for around 10 years but never made it my number one priority until last year. In the 10 months I have designed over 500 invitations for people all around the country! It has truly been so much fun and I love each and every invitation that I send out whether it is printed or a digital file.
As a jump start to 2018, I have added over 30 NEW invitation designs to the shop and am working on more to add in the next couple weeks.
My main focus this year will be invitation designs for any occasion because it is truly what I am most passionate about.
Side note: I will still be offering business branding services, which I am working on a separate dedicated post on some changes I will be making this year (set packages/faster turnaround times), so stay tuned for that!
Shop the new designs here!
Let’s get started on a custom invitation design here!
January 01, 2018 — Ashlynn Elliff

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