In business it can take awhile to find your niche, especially in a creative business. There are so many things you want to do and explore. What I learned over the past year was that just because you can do something doesn’t mean you should. I spent a lot of time in 2017 finding my niche and spent the last couple months really focusing what I wanted 2018 to look like.
In the past couple years I have taken a whirl with embroidery, vinyl decals, business branding, invitations, koozies, cups and more… and while I can do everything and liked most everything, I really had to sit down and pick what I was passionate about and wanted to focus on.
Last year I re-branded my business and took out embroidery, koozies, cups and vinyl decals and it was a big move. I did it because I realized it wasn’t for me. I have a full time job so for me this business is a creative outlet that I do in my personal time. So I had to ask myself, why would I be working late hours and stressing about things that I wasn’t passionate about and was stressing over every detail?
A couple months after my re-brand and eliminating those services I started to find my niche. I have been designing invitations for around 10 years but never made it my number one priority until last year. In the 10 months I have designed over 500 invitations for people all around the country! It has truly been so much fun and I love each and every invitation that I send out whether it is printed or a digital file.
My main focus this year will be invitation designs for any occasion because it is truly what I am most passionate about.
Side note: I will still be offering business branding services, which I am working on a separate dedicated post on some changes I will be making this year (set packages/faster turnaround times), so stay tuned for that!
Shop the new designs here
Let’s get started on a custom invitation design here